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nail care nail strenghtening

THE BARE NAIL BOOM

BARE NAILS ARE THE NEW STATUS SYMBOL

The clean girl trend gave us soap nails, glazed and bare-but-better nails, nails that look cared for rather than covered up. More and more clients are telling their stylist the same thing, "my nails need a break, I want my natural nails back." That shift is exactly what people are searching for, and it is a new revenue stream sitting in your chair. Where clients once only booked colour and extensions, they now book natural nail health: cuticle care, nail strengthening and repair, and the bare, glowy finish that quiet luxury demands. Great nails do not happen by accident, and that is where you come in.

THE SCIENCE OF HEALTHY NAILS

NO HEALTHY NAILS WITHOUT A HEALTHY MATRIX

Nail care does not start with the nail, it starts with the cuticle. The cuticle protects the nail matrix, where new nail cells are formed. When it becomes dry, damaged or overgrown, healthy growth is compromised and you see weak nails, ridges and breakage. No healthy matrix without consistent cuticle care.

ProNails pairs science-backed actives with nature's best, so every concern has a targeted solution. The line is vegan, high in natural-origin ingredients, presented in premium glass and wood with a 100% recycled box, and suitable for use during pregnancy and breastfeeding.

A SALON GROWTH OPPERTUNITY

NEW NAIL CARE SERVICES TO OFFER

Nail care opens a service for every client: natural-nail clients, gel clients taking a gel vacation, beauty clients and men. Skin care, nail care and cuticle care together become a complete, sensorial spa experience you can book, price and retail.

  • PREMIUM SPA BARE MANICURE - NATURAL NAIL CLIENTS
    • The signature bare-nail treatment: prep, exfoliate, massage, then a personalised nail and cuticle finish for that quiet-luxury glow.
  • LUXURIOUS SPA - GEL-NAIL CLIENTS
    • An elevated add-on for your gel clients: nourishing hand mask while the service works, then cuticle care that keeps nails healthy between refills.
  • MANicure - MEN
    • Well-kept, natural-looking nails with an invisible finish that lasts for weeks and fades away naturally. No shine, no fuss, ideal for the growing men's grooming client.
  • LUXURIOUS SPA BARE PEDICURE
    • Take the bare ritual to the feet: soak, callus care, exfoliation and hydration, with targeted home care for concerns like dry, curvy toenails or cracked heels.


NAIL CARE

THE NAIL CARE RANGE

EVERY CONCERN A TARGETED SOLUTION

Cuticle prep and care to protect the matrix, plus repair, strengthen and perfect for the nail itself. Use them individually or layer them for a professional, synergistic result.

 

 

Cuticle Care

Fixing dry, rough, and overgrown cuticles demands safe cuticle removal and the right daily nourishing care. Even with a regular professional manicure, your cuticles need daily attention; they're constantly exposed to handwashing, sanitizer, and everyday wear that strip away the moisture and lipids they rely on. Left unchecked, that's precisely how dryness, hangnails, and weakened growth begin.

That's why the ProNails cuticle care ritual is built around complementary textures: an exfoliating remover to prep, then a nourishing oil, a fast-absorbing gel, and an intensive balm to care. Used on their own or layered together for a synergistic effect, they soften the cuticle, protect the nail matrix, and keep your cuticles looking salon-perfect between appointments so your nails can grow healthy, strong, and beautifully bare.

Cuticle oil
Cuticle Remover

Cuticle Prep

Cuticle Remover

Fast-acting, alkaline exfoliating softener with Aloe Vera and Centella Asiatica. The first step to perfect cuticles.

Cuticle oil

Cuticle Oil

Vitamina Cuticle Oil

A nourishing, soothing natural oil blend that replenishes lost lipids and promotes healthy, strong nail growth.

nail serum

Cuticle Gel

Cuticle Hydro Plump

A fast-absorbing, non-greasy cuticle gel that delivers instant hydration and a plumped cuticle in seconds.

Nail balm

Cuticle Balm

Cuticle Rescue Balm

An intensive, urea-based cuticle balm that reduces hardened cuticle build-up without a greasy finish. ( Coming Soon November )

Nail repair, strenght & finish

Understanding the condition of the natural nail is the first step to building a routine that works. Are your nails weak, uneven, splitting, or damaged? Every nail tells a story: frequent gel and acrylic wear, exposure to water and chemicals, or simply a depleted keratin structure can leave the nail plate thin, fragile, and prone to breakage.

Begin with repair when nails are damaged, using an intensive keratin treatment to rebuild strength from within. Then choose strength and protection with a transparent or pink-tinted nail hardener or go for the clean, bare-nail look with added care and a smoothing finish. Whichever path you take, consistency is what turns weak, brittle nails into visibly stronger, more resilient ones week after week.

Keratin Booster
Keratin Booster Serum

Nail Recovery

Keratin Booster Serum

An intensive, pharmacy-grade keratin treatment that revitalizes depleted nails and forms a protective film, ideal after gel or acrylic.

Nail Hardener

Nail Strengthening

Nail Hardener

A transparent, long-lasting, non-yellowing hardener with Hexanal and Glycolic Acid that strengthens weak or damaged nails. Ideal for all genders.

Pink Nail Hardener

Nail Strengthening

Pink Nail Hardener

A pink-tinted hardener that strengthens while giving nails an instant, natural-looking finish. The clean look with the care nails need.

Smoothing Base

Nail Perfecting

Smoothing Base

A semi-matte care polish that instantly fills and smooths ridges and uneven surfaces for a bare-but-better, glow-up finish.

RETAIL THAT SELS ITSELF

HOW TO SELL THE RANGE

Every concern has a targeted solution, clients just need to know where to start. Match the concern, use the talk track, and send them home with the daily product that keeps the salon result going.

weak nails-solution nail hardener
Bare nails

Dare to go bare.

It's like a smoothing filter for your nails.

Smoothing Base blurs ridges and uneven texture with papaya enzymes and silica for a smooth, semi-matte finish.
"Bare has never looked this good, and it strengthens while you wear it."

dry cuticles
Splitted nails - Brittle nails

Break up with breakage.

The rescue for brittle, splitting & damaged nails.

Keratin Booster revives and reinforces depleted nails and restores flexibility while maintaining strength.
"Keep the length you've worked for. The perfect post-gel recommendation."

Let the display do the selling.

Every concern gets its own counter display, "Dry cuticles?", "Weak nails?", "Break up with breakage" and "Dare to go bare". Each one ships as a box of units and folds open into a ready-made, self-selling stand: one hero product, one clear question, one easy purchase at the till.

Nail hardener
Kertain nail care
Base coat nails
Cuticle care

VIDEO GUIDES

Start with the nail care concern

Not all nails are the same. Our video guides begin from the most common concerns, dry or overgrown cuticles, damaged and splitting nails, weak and brittle nails, and ridged nails, then walk you through the exact routine and products for each. Perfect for training, for client education and for your own social content.

Nail care FAQ

Your questions, answered

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